(Left to Right) Michael Tippet of NowPublic, Justin Young of Radar DDB, and myself discuss cost effective video marketing at the F5 Expo on April 7th in Vancouver, Canada.

Photos courtesy of www.jeremylim.ca

The F5 Expo held Wednesday, April 7th was a tremendous event. Rich content, well-attended and a powerful keynote from best-selling author of Blink, Tipping Point, and Outliers Malcolm Gladwell. His challenge to people using and developing on the Internet is to use it to create strong ties rather than just weak ties, of which the Internet is already very good at. Revolutionary change can only happen through strong ties Malcolm argued, as he cited several examples throughout history to prove his point. His feeling, and I agree, is that the world needs more social revolution, and if revolution can only occur through strong ties, then we must find ways to use the Internet to foster it. The question is, are we up for it?

Malcolm Gladwell argues that the Internet has only been good at generating weak ties quickly amongst crowds of people. Social revolution can only happen through strong ties.

I had signed up to moderate two panels, the first being Cloud Computing and the other Search Engine Marketing. Thank you to my panelists for a job well done. I got some very positive feedback on these topics from attendees. I was also a last second replacement on the Cost Effective Video Marketing panel and had the privilege of sharing the stage with Justin Young of Radar DDB Vancouver and Michael Tippet of NowPublic. All-in-all, I thought it was a great event… minus the registration snafu! Well done Linz!