Comments on: Narrow Your Business Focus and Dominate Your Market http://www.bigmarketingsmallbusiness.com/2009/12/15/narrow-your-business-focus-and-dominate-your-market/ Common and uncommon marketing ideas that help small businesses connect BIG with their customers. Wed, 14 Jul 2010 15:12:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Cliff Calderwood http://www.bigmarketingsmallbusiness.com/2009/12/15/narrow-your-business-focus-and-dominate-your-market/comment-page-1/#comment-2116 Cliff Calderwood Mon, 08 Feb 2010 12:25:18 +0000 http://www.bigmarketingsmallbusiness.com/?p=1040#comment-2116 The book is a little dated. It was aimed at big businesses and I'm not sure most of them could decide what focus to pick. The reality is you have do well in all three areas for any type of business, especially for small businesses. Sorry - not a fan of this book or the fad it introduced. The book is a little dated. It was aimed at big businesses and I’m not sure most of them could decide what focus to pick. The reality is you have do well in all three areas for any type of business, especially for small businesses. Sorry – not a fan of this book or the fad it introduced.

]]> By: Ryan Kelly http://www.bigmarketingsmallbusiness.com/2009/12/15/narrow-your-business-focus-and-dominate-your-market/comment-page-1/#comment-1916 Ryan Kelly Wed, 30 Dec 2009 17:18:25 +0000 http://www.bigmarketingsmallbusiness.com/?p=1040#comment-1916 This is a great book, I've read it myself. I know we (Pear) do not have operation excellence (we're small anyway), but I can't decide out of the remaining two which defines us better. On the product side of our business, I would say that we most definitely strive for product innovation - we have some very unique and innovative products that no one else has. But we can't really be a successful product company without customer intimacy. Everyday, I see who logs into our <a href="http://www.pearanalytics.com" rel="nofollow">SEO Management Tool</a> and I pick 3 or 4 of them and send them a personal email asking them what their experience is like and if there is anything I can help with. I offer my cell phone number and free consulting if they need it. The response has been overwhelmingly positive. I guess time will tell and our customers will decide if we are known more for our products, or service :) This is a great book, I’ve read it myself. I know we (Pear) do not have operation excellence (we’re small anyway), but I can’t decide out of the remaining two which defines us better.

On the product side of our business, I would say that we most definitely strive for product innovation – we have some very unique and innovative products that no one else has. But we can’t really be a successful product company without customer intimacy. Everyday, I see who logs into our SEO Management Tool and I pick 3 or 4 of them and send them a personal email asking them what their experience is like and if there is anything I can help with. I offer my cell phone number and free consulting if they need it. The response has been overwhelmingly positive. I guess time will tell and our customers will decide if we are known more for our products, or service :)

]]> By: Olivia Bevan http://www.bigmarketingsmallbusiness.com/2009/12/15/narrow-your-business-focus-and-dominate-your-market/comment-page-1/#comment-1853 Olivia Bevan Mon, 21 Dec 2009 20:08:42 +0000 http://www.bigmarketingsmallbusiness.com/?p=1040#comment-1853 Really great piece - you've absolutely convinced me to buy the book! Olivia. Really great piece – you’ve absolutely convinced me to buy the book!

Olivia.

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