MySpace has lost a fifth of it’s US traffic since June of this year and there doesn’t appear to be a quick remedy to stop the bleeding. Facebook has overtaken the once mighty social media giant and continues to rapidly grow its user base. In the meantime, new management has come in at MySpace with the goal of regaining it’s early luster. So, I was asked the question, “If you were running MySpace, what would you do to compete with Facebook?” Here was my response as it appears in the article:
“I would fully embrace the counter-culture perception it has, focus on appealing to the 18-to-24 crowd, and create an avenue for major commercial brands and advertisers to use it as a strong vehicle to reach this audience,” says Rajan Sodhi, vice president of marketing and communications at hosting company PEER 1 Hosting.
“[MySpace should] focus on music and art, and support programmes related to furthering both — launching unknown bands, virtual art galleries for artists, clubs, and so on. [It should] accept that the number of users may be less than Facebook, but the usage would be different. Where Facebook focuses on keeping abreast of your friends and what they’re doing, MySpace focuses on helping youth, artists and musicians express themselves and the artist within.”
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.