Comments on: No Fire Sales at Apple This Holiday Season, Or Ever http://www.bigmarketingsmallbusiness.com/2009/11/25/no-fire-sales-at-apple-this-holiday-season-or-ever/ Common and uncommon marketing ideas that help small businesses connect BIG with their customers. Thu, 04 Mar 2010 15:09:30 +0000 http://wordpress.org/?v=2.9 hourly 1 By: James Smith João Pessoa, Brazil http://www.bigmarketingsmallbusiness.com/2009/11/25/no-fire-sales-at-apple-this-holiday-season-or-ever/comment-page-1/#comment-1898 James Smith João Pessoa, Brazil Sun, 27 Dec 2009 14:51:13 +0000 http://www.bigmarketingsmallbusiness.com/?p=916#comment-1898 So what you're saying is that maybe Bill Gates isn't the most brilliant businessman in the IT industry? But he's still worth 40 billion. Ironically, more of Steve Job's worh is from his shares in Disney. Perhaps he should put more effort into that than into Apple? But maybe he is, Disney is doing fine, too. So what you’re saying is that maybe Bill Gates isn’t the most brilliant businessman in the IT industry? But he’s still worth 40 billion.

Ironically, more of Steve Job’s worh is from his shares in Disney. Perhaps he should put more effort into that than into Apple? But maybe he is, Disney is doing fine, too.

]]> By: Stuart Greig http://www.bigmarketingsmallbusiness.com/2009/11/25/no-fire-sales-at-apple-this-holiday-season-or-ever/comment-page-1/#comment-1718 Stuart Greig Tue, 08 Dec 2009 18:42:00 +0000 http://www.bigmarketingsmallbusiness.com/?p=916#comment-1718 Pretty much spot on but nothing unique here - its the basic marketing mix. Having said that if you want to talk packaging check out Palms offerings - they far exceed Apple. In terms of thinking we all know where the battery goes in etc - gee, well I've been caught out myself like that a few times when I really couldn't work things out because of the innovations in the actual products. Apple shines here though too - if you can't be bothered to actually read the manual 10 seconds on their website is usually enough to get the you specific info you need. As for Dell - hit the nail on the head, I've hated their website and business/home sections for about 3 years now. Must be why we don't buy from them. Pretty much spot on but nothing unique here – its the basic marketing mix. Having said that if you want to talk packaging check out Palms offerings – they far exceed Apple. In terms of thinking we all know where the battery goes in etc – gee, well I’ve been caught out myself like that a few times when I really couldn’t work things out because of the innovations in the actual products. Apple shines here though too – if you can’t be bothered to actually read the manual 10 seconds on their website is usually enough to get the you specific info you need. As for Dell – hit the nail on the head, I’ve hated their website and business/home sections for about 3 years now. Must be why we don’t buy from them.

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