Comments on: Banner Ads Are Better Than Clicks Suggest http://www.bigmarketingsmallbusiness.com/2009/11/05/banner-ads-are-better-than-clicks-suggest/ Common and uncommon marketing ideas that help small businesses connect BIG with their customers. Wed, 14 Jul 2010 15:12:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: David Spark http://www.bigmarketingsmallbusiness.com/2009/11/05/banner-ads-are-better-than-clicks-suggest/comment-page-1/#comment-1551 David Spark Mon, 16 Nov 2009 18:43:13 +0000 http://www.bigmarketingsmallbusiness.com/?p=834#comment-1551 I agree that banner ads will definitely put the product in your head and cause you to search later. If you look at my article about putting banner ads out to pasture (http://www.sparkminute.com/?p=1192), you'll see I make a reference to the fact that Twitter users will search on brands that they see mentioned. Still, I think it's a wrongheaded approach. Of course you're going to see "some" lift, but not an effective lift. People are interested in timeliness and relevancy. The more you can deliver that, the more effective your advertising will be. I agree that banner ads will definitely put the product in your head and cause you to search later. If you look at my article about putting banner ads out to pasture (http://www.sparkminute.com/?p=1192), you’ll see I make a reference to the fact that Twitter users will search on brands that they see mentioned.

Still, I think it’s a wrongheaded approach. Of course you’re going to see “some” lift, but not an effective lift. People are interested in timeliness and relevancy. The more you can deliver that, the more effective your advertising will be.

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