Malcolm Gladwell Comes to F5 Expo in Vancouver
Tuesday, September 29th, 2009 | by Rajan Sodhi |
2 Comments |
Host of Tech Talk Expert on Global TV News and show organizer, Lindsay Smith asked me to join her advisory board this year to help with the latest edition of the Massive Tech Show to be held in April 2010. The event has lost some steam over the past couple of years and is looking to refocus. We had our first group advisory meeting earlier this month and the overwhelming consensus was the event needed a heavy makeover to make it relevant again for people doing business today. Some of the core decisions included a re-branding, focusing on social media (Twitter and Facebook) and online marketing (SEO and SEM), and placing a greater emphasis on quality content and big personalities. To that end, Lindsay announced yesterday she has signed on Malcolm Gladwell, best-selling author of Tipping Point, Blink, and Outliers as the event’s keynote speaker! Wow. If you haven’t read any of his books, please do yourself a favor and visit Amazon or your local Chapters or Barnes & Nobles and pick up one. A tremendous author with incredible insight on the world as we know it, Malcolm will be quite the draw at F5 Expo (ah yes, the new brand, cleverly named after the “F5″ function button on your keyboard, typically used to refresh your screen).
As the event starts taking shape, I’ll post some more details on it, but expect it to be an entirely different show than past iterations – in a very good way. Congrats Lindz on getting Malcolm!





2 Comments
October 6th, 2009 at 3:37 pm
[...] featuring bestselling author of Tipping Point and Outliers, Malcolm Gladwell. As I mentioned in an earlier post, F5 Expo will focus on future trends in the online space including social media, digital media, [...]
January 27th, 2010 at 6:37 pm
[...] over 200 people – and all eyeballs were fixated on the many screens around the V Lounge as Malcolm Gladwell appeared within the Mingleverse online universe (think Second Life) to take questions from the live [...]
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