Proud to be Canadian. Even more so after seeing hometown hero and NBA superstar, Steve Nash pitch Vitaminwater in this hilarious infomercial spoof. It appears Steve is spreading his wings and positioning himself for a career in television. He did an even funnier bit recently on David Letterman, and I’ve learned that the new SHAQ VS. show was actually Steve’s concept of which Shaq stole. Steve was recently awarded an “executive producer” credit for it – surely to stem off any legal heat. Nevertheless, the ad itself is clever and integrates crowdsouring and social media, using both Youtube and Facebook. The pitch: help Vitaminwater create the next great flavor. To do so, you’re instructed to add a Facebook app to participate.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.