Comments on: Starbucks Brand A Lesson In Fidelity http://www.bigmarketingsmallbusiness.com/2009/09/18/starbucks-brand-a-lesson-in-fidelity/ Common and uncommon marketing ideas that help small businesses connect BIG with their customers. Wed, 14 Jul 2010 15:12:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Incubus Rims http://www.bigmarketingsmallbusiness.com/2009/09/18/starbucks-brand-a-lesson-in-fidelity/comment-page-1/#comment-1226 Incubus Rims Fri, 25 Sep 2009 18:16:46 +0000 http://www.bigmarketingsmallbusiness.com/?p=700#comment-1226 I would agree there only mistake was opening to many stores. I would agree there only mistake was opening to many stores.

]]> By: Greg http://www.bigmarketingsmallbusiness.com/2009/09/18/starbucks-brand-a-lesson-in-fidelity/comment-page-1/#comment-1121 Greg Sat, 19 Sep 2009 01:48:19 +0000 http://www.bigmarketingsmallbusiness.com/?p=700#comment-1121 I have to completely disagree with The Dave. Starbucks built an empire on burnt beans and making people who don't like coffee believe that they do -- through high profit syrup-and-milk concoctions. Calling Starbucks a "coffee shop" is a misnomer -- it is truly a dairy store, if you look at sales volume. So Starbucks is nothing but options for non-coffee drinkers. As a coffee drinker, that's perhaps the main reason I never go there unless I'm desperate. I have to completely disagree with The Dave. Starbucks built an empire on burnt beans and making people who don’t like coffee believe that they do — through high profit syrup-and-milk concoctions. Calling Starbucks a “coffee shop” is a misnomer — it is truly a dairy store, if you look at sales volume.

So Starbucks is nothing but options for non-coffee drinkers. As a coffee drinker, that’s perhaps the main reason I never go there unless I’m desperate.

]]> By: The Dave http://www.bigmarketingsmallbusiness.com/2009/09/18/starbucks-brand-a-lesson-in-fidelity/comment-page-1/#comment-1119 The Dave Fri, 18 Sep 2009 21:59:53 +0000 http://www.bigmarketingsmallbusiness.com/?p=700#comment-1119 While this is very true, it occurs to me that not burning the beans, renaming all the sizes from something that mean "large" and having decent options for non-coffee drinkers couldn't hurt. While this is very true, it occurs to me that not burning the beans, renaming all the sizes from something that mean “large” and having decent options for non-coffee drinkers couldn’t hurt.

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