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Social Media In Numbers You Can't Ignore

Friday, August 28th, 2009  |  by Rajan Sodhi  |   3 Comments  |   


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If you’re still on the fence as to whether to tap in to social media for marketing, below are some staggering numbers provided by Jon Swartz of USA Today that should get your attention:

Facebook

  • More than 10,000 websites use Facebook Connect, a service that lets Facebook users log in to affiliated sites using their Facebook account and share information from those sites with their Facebook friends.
  • About 30 million Facebook members access it through mobile devices.

Twitter

  • Twitter users spend 66% more dollars on the Internet than non-Twitter users, says market researcher ComScore.

LinkedIn

  • LinkedIn has more than 365,000 company profiles. More than 12 million small-business professionals are members of LinkedIn.

MySpace
More than 1 million small businesses and individuals promote their goods and services on MySpace.

Smartphones power the trend

  • As smartphones such as iPhone and BlackBerry take off, more people are updating their Facebook and Twitter profiles while on the move.
  • Smartphone shipments are expected to surge to 164 million this year, up 13% from 2008, says market researcher Forward Concepts.
  • The mobile social-networking industry is expected to become a $3.3 billion market worldwide by 2013, ABI Research predicts.

3 Comments

Filed under Social Media and Web 2.0

3 Comments

  • Team The Rise To The Top
    September 1st, 2009 at 7:44 pm

    Thanks for posting these statistics, I hope business owners take advantage how these sites can broaden their marketing audience and reach customers who use social media.

  • Pete Campbell
    September 2nd, 2009 at 1:07 am

    I think for most companies, and I feel this is fair comment, for a lot of people out their, they likely need harder evidence than just the amount of users interacting with social networking websites.

    Case studies on Social Media marketing success stories and how they can be applied to other businesses seems a valuable option.

  • Sam Logan
    September 2nd, 2009 at 8:34 am

    You are right these are numbers you can’t ignore. I wouldn’t of imagined there being so many businesses on myspace.

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