Comments on: Second Microsoft Ad With Gates and Seinfeld http://www.bigmarketingsmallbusiness.com/2008/09/16/second-microsoft-ad-with-gates-and-seinfeld/ Common and uncommon marketing ideas that help small businesses connect BIG with their customers. Thu, 04 Mar 2010 15:09:30 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Alden Cushman http://www.bigmarketingsmallbusiness.com/2008/09/16/second-microsoft-ad-with-gates-and-seinfeld/comment-page-1/#comment-864 Alden Cushman Wed, 17 Sep 2008 16:57:07 +0000 http://bigmarketing.wordpress.com/?p=456#comment-864 OK, Microsoft is still working the image advertising while Apple is plugging away very effectively at the product advertising. I'll give Microsoft credit, at least in this second installmen it is taking aim a very real image problem it suffers from which is that it is way too big and established to really care about or identify with everyday people and everyday problems (especially all the PC problems it is responsible for). Unfortunately, just saying "We really do care and we really do want to connect with everyday people" doesn't it make it so. Releasing really good product that people really need and that solves more problems then it creates is a lot more effective than this midly funny but rather pointless, very expensive image advertising campaign.... OK, Microsoft is still working the image advertising while Apple is plugging away very effectively at the product advertising. I’ll give Microsoft credit, at least in this second installmen it is taking aim a very real image problem it suffers from which is that it is way too big and established to really care about or identify with everyday people and everyday problems (especially all the PC problems it is responsible for). Unfortunately, just saying “We really do care and we really do want to connect with everyday people” doesn’t it make it so. Releasing really good product that people really need and that solves more problems then it creates is a lot more effective than this midly funny but rather pointless, very expensive image advertising campaign….

]]> By: DecaturHeel http://www.bigmarketingsmallbusiness.com/2008/09/16/second-microsoft-ad-with-gates-and-seinfeld/comment-page-1/#comment-863 DecaturHeel Wed, 17 Sep 2008 12:52:31 +0000 http://bigmarketing.wordpress.com/?p=456#comment-863 Now, if only <a href="http://www.cafepress.com/hoganstore/2424298" rel="nofollow">Vandelay Industries</a> would hire Jerry to promote their latex products...THAT partnership would rock! "And you want to buy MY latex products." Now, if only Vandelay Industries would hire Jerry to promote their latex products…THAT partnership would rock! “And you want to buy MY latex products.”

]]> By: Rajan http://www.bigmarketingsmallbusiness.com/2008/09/16/second-microsoft-ad-with-gates-and-seinfeld/comment-page-1/#comment-862 Rajan Tue, 16 Sep 2008 23:53:20 +0000 http://bigmarketing.wordpress.com/?p=456#comment-862 Hi Chris, the strategy I see them using is to try and change the conversation and cultural perception around Microsoft and Vista... which has been largely negative and out-of-touch. Although I find these first two ads actually entertaining (I definitely seem to be in the minority here), they need to get to the point quicker. Not everyone is a fan of Seinfeld humor as I am, which is largely how these ads are shaped and I can see how people would be frustrated by them. In contrast, Apple's MAC vs. PC campaign is quick, to the point and easy to understand. Hi Chris, the strategy I see them using is to try and change the conversation and cultural perception around Microsoft and Vista… which has been largely negative and out-of-touch. Although I find these first two ads actually entertaining (I definitely seem to be in the minority here), they need to get to the point quicker. Not everyone is a fan of Seinfeld humor as I am, which is largely how these ads are shaped and I can see how people would be frustrated by them. In contrast, Apple’s MAC vs. PC campaign is quick, to the point and easy to understand.

]]> By: Chris Hoskin http://www.bigmarketingsmallbusiness.com/2008/09/16/second-microsoft-ad-with-gates-and-seinfeld/comment-page-1/#comment-861 Chris Hoskin Tue, 16 Sep 2008 21:09:37 +0000 http://bigmarketing.wordpress.com/?p=456#comment-861 I just don't get the Microsoft Strategy with these ads. And boy, I find that as frustrating as the adverts! Chris from rawstylus.wordpress.com I just don’t get the Microsoft Strategy with these ads. And boy, I find that as frustrating as the adverts!

Chris from rawstylus.wordpress.com

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