Comments on: New Microsoft Ad Campaign with Gates and Seinfeld Launched http://www.bigmarketingsmallbusiness.com/2008/09/05/new-microsoft-ad-campaign-with-gates-and-seinfeld-launched/ Small business marketing tip and tools that deliver BIG results. Wed, 08 Feb 2012 00:27:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: betterworldforus http://www.bigmarketingsmallbusiness.com/2008/09/05/new-microsoft-ad-campaign-with-gates-and-seinfeld-launched/comment-page-1/#comment-860 betterworldforus Thu, 02 Apr 2009 04:42:24 +0000 http://bigmarketing.wordpress.com/?p=447#comment-860 hahahaha the other commercial is even better than this one! great stuff thanks http://betterworldforus.wordpress.com hahahaha

the other commercial is even better than this one!

great stuff

thanks

http://betterworldforus.wordpress.com

]]> By: James http://www.bigmarketingsmallbusiness.com/2008/09/05/new-microsoft-ad-campaign-with-gates-and-seinfeld-launched/comment-page-1/#comment-843 James Tue, 23 Sep 2008 01:05:53 +0000 http://bigmarketing.wordpress.com/?p=447#comment-843 I like the direction that Microsoft is going with the ads. The 'Get a Mac' ads from Apple are what keep me from buying a mac. Apple makes good hardware, they have a good operating system, but the ads are packed with so many fallacies and stereotypes it really makes me want to break something. Not to mention nobody really shouldn't buy into anything they say, they will say whatever they can to increase sales. Apple is a company trying to earn money, just like Microsoft. Just because I feel like ranting I am going to go off on one. People say Microsoft has drives no innovation. Let me fix that for you. Gadgets where actually implemented into a version of Longhorn(Vista's codename) back in 2003. OS X didn't have Widgets till 2004. From what I have heard Spotlight has the same story. Microsoft contributed towards the development of the Internet and USB. Both of which have really improved computers significantly. Actually OS X's core is UNIX. Apple did not make it themselves. I would have to say my favorite part about OS X is it's UNIX core, and Apple took that from someplace else. I recognize that both Windows and OS X have their strengths and weaknesses. I really don't think one is better than the other, what people use is their choice. I like the direction that Microsoft is going with the ads. The ‘Get a Mac’ ads from Apple are what keep me from buying a mac. Apple makes good hardware, they have a good operating system, but the ads are packed with so many fallacies and stereotypes it really makes me want to break something. Not to mention nobody really shouldn’t buy into anything they say, they will say whatever they can to increase sales. Apple is a company trying to earn money, just like Microsoft.

Just because I feel like ranting I am going to go off on one.

People say Microsoft has drives no innovation. Let me fix that for you. Gadgets where actually implemented into a version of Longhorn(Vista’s codename) back in 2003. OS X didn’t have Widgets till 2004. From what I have heard Spotlight has the same story.

Microsoft contributed towards the development of the Internet and USB. Both of which have really improved computers significantly.

Actually OS X’s core is UNIX. Apple did not make it themselves. I would have to say my favorite part about OS X is it’s UNIX core, and Apple took that from someplace else.

I recognize that both Windows and OS X have their strengths and weaknesses. I really don’t think one is better than the other, what people use is their choice.

]]> By: Mike Simos http://www.bigmarketingsmallbusiness.com/2008/09/05/new-microsoft-ad-campaign-with-gates-and-seinfeld-launched/comment-page-1/#comment-850 Mike Simos Tue, 16 Sep 2008 15:23:10 +0000 http://bigmarketing.wordpress.com/?p=447#comment-850 This campaign is pointless, self-indulgent and poorly written. In short: it sucks. As a copywriter with 20+ years of experience, I would have given anything to use one of the funniest comedians ever and the world's richest man in a series of TV spots. I certainly would have brought out my "A" game with that sort of raw material. Then again, the overrated savants at Crispin, Porter, Bogusky apparently have no "A" game. This campaign is pointless, self-indulgent and poorly written. In short: it sucks. As a copywriter with 20+ years of experience, I would have given anything to use one of the funniest comedians ever and the world’s richest man in a series of TV spots. I certainly would have brought out my “A” game with that sort of raw material. Then again, the overrated savants at Crispin, Porter, Bogusky apparently have no “A” game.

]]> By: Liz http://www.bigmarketingsmallbusiness.com/2008/09/05/new-microsoft-ad-campaign-with-gates-and-seinfeld-launched/comment-page-1/#comment-849 Liz Mon, 15 Sep 2008 21:30:24 +0000 http://bigmarketing.wordpress.com/?p=447#comment-849 I feel this ad campaign is just like the product: slow, pointless, takes way to long to get any where and hard to follow. If they were marketing to a younger audience than using two figures well into their 50's wasn't a smart idea. I will agree that this ad campaign has people talking, mostly 'What were they thinking?' The only way I see this campaign being even close to a success is if it is leading to a new product, as the ads are going not going to change people's perspectives on Vista. I feel this ad campaign is just like the product: slow, pointless, takes way to long to get any where and hard to follow. If they were marketing to a younger audience than using two figures well into their 50′s wasn’t a smart idea. I will agree that this ad campaign has people talking, mostly ‘What were they thinking?’

The only way I see this campaign being even close to a success is if it is leading to a new product, as the ads are going not going to change people’s perspectives on Vista.

]]> By: Alden Cushman http://www.bigmarketingsmallbusiness.com/2008/09/05/new-microsoft-ad-campaign-with-gates-and-seinfeld-launched/comment-page-1/#comment-845 Alden Cushman Thu, 11 Sep 2008 11:51:10 +0000 http://bigmarketing.wordpress.com/?p=447#comment-845 Hello Rajan, Interesting commnet about the Mac vs. PC campaign. I view that as much more traditional, direct product marketing. Apple is really taking it to Microsoft and Vista, hammering away at its problems (e.g., crashes, security, lack of usability and innovation, etc.) so in that example it is doing what image advertising cannot do, giving consumers some real reasons to consider buying a Mac rather than a PC. Telling people that the future of Microsoft Vista will be "delicious" (the last word flashed on the screen of the new ad campaign) does not give consumers a reason to buy a PC with Vista on it. As you say, let's see where the next installment of the campaign goes.... Hello Rajan,

Interesting commnet about the Mac vs. PC campaign. I view that as much more traditional, direct product marketing. Apple is really taking it to Microsoft and Vista, hammering away at its problems (e.g., crashes, security, lack of usability and innovation, etc.) so in that example it is doing what image advertising cannot do, giving consumers some real reasons to consider buying a Mac rather than a PC. Telling people that the future of Microsoft Vista will be “delicious” (the last word flashed on the screen of the new ad campaign) does not give consumers a reason to buy a PC with Vista on it. As you say, let’s see where the next installment of the campaign goes….

]]> By: Rajan http://www.bigmarketingsmallbusiness.com/2008/09/05/new-microsoft-ad-campaign-with-gates-and-seinfeld-launched/comment-page-1/#comment-844 Rajan Wed, 10 Sep 2008 21:51:03 +0000 http://bigmarketing.wordpress.com/?p=447#comment-844 Hi Alden, thanks for sharing your insight. It will be interesting to see if the campaign is successful at changing the perception and emotions towards Vista. I still think it is too early to tell - I would like to see how it develops in further ads. Some could argue that Apple's mega successful Mac vs. PC comparative campaign, was also very much an image campaign focused on changing the perception that Macs were for just designers and students, and not for serious business users. This campaign has helped change that perception... I see it in my office here these days, with more and more execs switching to Mac or inquiring about one. Cheers. Hi Alden, thanks for sharing your insight. It will be interesting to see if the campaign is successful at changing the perception and emotions towards Vista. I still think it is too early to tell – I would like to see how it develops in further ads. Some could argue that Apple’s mega successful Mac vs. PC comparative campaign, was also very much an image campaign focused on changing the perception that Macs were for just designers and students, and not for serious business users. This campaign has helped change that perception… I see it in my office here these days, with more and more execs switching to Mac or inquiring about one. Cheers.

]]> By: Alden Cushman http://www.bigmarketingsmallbusiness.com/2008/09/05/new-microsoft-ad-campaign-with-gates-and-seinfeld-launched/comment-page-1/#comment-858 Alden Cushman Wed, 10 Sep 2008 21:18:37 +0000 http://bigmarketing.wordpress.com/?p=447#comment-858 Hello Rajan, This type of "image" advertising and marketing is always much more "out there" than traditional product advertising and marketing. You are right, it takes the argument away from the well documented and obvious problems with Vista (as anyone with Vista can attest to). And that's good for as far as it goes, but it really doesn't change the image and experience that most PC users have of Microsoft. In fact, in someways, it emphasizes the common perception that Microsoft doesn't care at all about the here-and-now problems and instead of spending an additional $10 million on Vista quality assurance before launch, it has given it to Jerry Seinfield post launch in an attempt to shift focus and attention from a problem product to a funny message about the "delicious" future. Good luck to Microsoft. Image advertisements has minimal impact on people's perception of a brand; experiences with actual products and services are the pillars of a brand. Hello Rajan,

This type of “image” advertising and marketing is always much more “out there” than traditional product advertising and marketing. You are right, it takes the argument away from the well documented and obvious problems with Vista (as anyone with Vista can attest to). And that’s good for as far as it goes, but it really doesn’t change the image and experience that most PC users have of Microsoft. In fact, in someways, it emphasizes the common perception that Microsoft doesn’t care at all about the here-and-now problems and instead of spending an additional $10 million on Vista quality assurance before launch, it has given it to Jerry Seinfield post launch in an attempt to shift focus and attention from a problem product to a funny message about the “delicious” future. Good luck to Microsoft. Image advertisements has minimal impact on people’s perception of a brand; experiences with actual products and services are the pillars of a brand.

]]> By: Rob Wilson http://www.bigmarketingsmallbusiness.com/2008/09/05/new-microsoft-ad-campaign-with-gates-and-seinfeld-launched/comment-page-1/#comment-857 Rob Wilson Wed, 10 Sep 2008 18:59:50 +0000 http://bigmarketing.wordpress.com/?p=447#comment-857 Not my kind of Ad - I like an ad to stand on its own. Fun for what it was. Lets see where it goes. Not my kind of Ad – I like an ad to stand on its own. Fun for what it was. Lets see where it goes.

]]> By: Rajan http://www.bigmarketingsmallbusiness.com/2008/09/05/new-microsoft-ad-campaign-with-gates-and-seinfeld-launched/comment-page-1/#comment-848 Rajan Mon, 08 Sep 2008 21:07:41 +0000 http://bigmarketing.wordpress.com/?p=447#comment-848 Hi Miatch, you can read the article in the June edition of Fast Company: http://www.fastcompany.com/magazine/126/believe-it-or-not-hes-a-pc.html Hi Miatch, you can read the article in the June edition of Fast Company:

http://www.fastcompany.com/magazine/126/believe-it-or-not-hes-a-pc.html

]]> By: Dames@CORE http://www.bigmarketingsmallbusiness.com/2008/09/05/new-microsoft-ad-campaign-with-gates-and-seinfeld-launched/comment-page-1/#comment-847 Dames@CORE Mon, 08 Sep 2008 06:04:05 +0000 http://bigmarketing.wordpress.com/?p=447#comment-847 I can't confirm it is Vista. However, whether this is for a brand, product or service I stand by my previous comments ;) I can’t confirm it is Vista. However, whether this is for a brand, product or service I stand by my previous comments ;)

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