Full Colour Intel Ad Looks Awful in Black and White
Saturday, June 7th, 2008 | by Rajan Sodhi | 
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Intel ad creative that wasn’t quite thought out completely. Yet another example that a big ad budget can buy you lots of ad space, but not a collective brain. Here is an excerpt from the the original post in Fortune:
To promote the speed of its Core 2 Duo Processor, Intel releases a print ad featuring six bare-shouldered black sprinters crouched in their starting positions beneath a white guy dressed for the office. “We made a bad mistake,” says Don MacDonald, the company’s director of global marketing. “I know why and how, but that doesn’t make it better.”
3 Comments
June 10th, 2008 at 9:29 pm
How does anybody make this mistake? I mean the photographer, the models, you think someone would have been irked.
The only thing whitey is missing is a copy of manifest destiny clutched in his claws.
September 5th, 2008 at 10:44 am
Oh dear, what a disaster. So how many people would have had to sign off on the ad? Obviously not enough.
December 9th, 2009 at 6:33 pm
this is a great example of how the creators would have benefited from taking a step back and viewing the ad with fresh eyes – and seeing the obvious mistake.
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