You can never underestimate the power of a word. Seth Godin wrote a post about marketing HR (human resources) and how the terminology “HR” brings it with a legacy of treating people like replaceable and interchangeable resources. Almost every business operator agrees that their biggest assets are their people and the skills, knowledge and expertise they bring to the table. So why not change the department name of HR to “Talent” as Seth argues? May sound like a spin at first, but I agree with his assessment that the word brings along with it a new mind set on how the recruit, manage and grow talented people. Read more
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.