I hate shopping for groceries. Hate it. No wonder my fridge is usually half empty. Yesterday, that disdain turned into pleasure as I experienced the Whole Foods in West Vancouver. What I originally planned as a 10 minute in-and-out dash, turned into a full hour of gazing and sampling. The food presentation is exquisite, combined with the pleasant scents of fresh baked goods and ready-made meals tickling the air. The aisles are filled with items I’ve never seen before. Many of the healthy and whole variety that got me reading the packaging with pleasant curiosity. At the checkout counter, the young gent engaged me in a lively conversation which seemed more real than the usual forced “hello” and “thank you” and “goodbye” I’m used too. I applaud businesses that understand the value of turning a usually uneventful task into a memorable customer experience. I’ll be back.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.