It’s nice to see the hotel industry innovating to respond better to the marketplace, particularly the business traveler. Martina sent me this post on Relactions outlining a new wave of affordable “no-frill chic” hotels being launched that provide safe, comfortable and clean hotels that appeal to the traveler on the move who values this over space and amenities. Some examples include Yotel, EasyHotel.com, CitizenM, and the highly anticipated Aloft. This is a great trend that seems to have already taken off in Europe and will soon spread across North America. Westin’s launch of heavenly beds and showers a decade ago has spawned some much needed energy in the placid hotel industry – guests value a good night sleep and a relaxing shower over room service and flat screens, go figure.
This latest trend builds off the same principles, while removing the nice-to-haves to keep prices in check. We’re also seeing a boon in the opposite side of the spectrum – small, boutique hotels that are able to cater more nimbly to their guest’s every need and are able to charge higher prices to do so, even when competing with the big chains. I can see myself being a customer of both, one for business and the other for pleasure.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.