Just returned from the unveiling of the new Vancouver Canucks hockey jersey at GM Place. Free hot dogs and drinks for anyone willing to stand in the gigantic line. No way. Got inside, took in the pre-show, enjoyed the hype video and then the moment of truth… team captain Markus Naslund skated out with the new uniform. What do I think? What do you think? I love the colours. I like the overall cut of the uniforms, very sleek. But, I’m having a problem with the “Vancouver” wordmark in combination with the Whale logo – seems way too cluttered. Each is quite strong on its own, together they seem to be fighting one another. Also, having a horizontal border along the bottom of the shirt which now is cut similar to a dress shirt (tapers up the side seams), seems just wrong. Overall, don’t love it, but don’t hate it. I’m a Canucks fan, so I’ll live with whatever they come out with, but I’m surprised there wasn’t a little more forethought in the overall design. Here are some pics from the event. By the way, very well attended on a spectacular sunny day. A lot of fans in this city, that’s for sure.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.