With the proliferation of web 2.0 sites, does user-generated content negate the need for professional copy-writing and content? Nick Usborne doesn’t think so and I agree. He argues that there is a greater need for professionals to provide quality content that draws people in who then feel compelled to contribute and interact with the site. People still seek experts and authorities. Having such content anchoring a site can make it more appealing, as well as well as motivate better contributions from users. It’s kind of like what we see on television today – scripted vs. reality shows. Reality shows are cheaper to produce, content is unscripted and contributed by ‘real people’ who are the subject of the show. As a result, there have been some widely successful programs such as Survivor and Big Brother. But, there have been so many more gawd awful shows… too many to list here but many fall in the dating-modeling-pussycat-inventor-bachelor-talent-bobby -and-whitney variety. Then there is a show like American Idol, the most successful of them all that incorporates real people with a lot of scripted help, including tried-and-test chart hits they are asked to sing. Can you imagine they could only sing songs they write in the course of the show? Not sure it would be so fly.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.