Terrific post on Duct Tape Marketing that profiles email marketing services giant Constant Contact’s non-profit program called “Cares 4 Kids“. The program allows customers to nominate a single children’s charity to receive a free Constant Contact account. By empowering customers to give is always special. When the giving is your company’s products or services, even better. Done right, a program like this speaks well for your brand the marketplace, as well as foster loyalty amongst current customers. Can you think of a way to introduce such a program in your business? Worth looking in to. Read more
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.