According to Church of the Customer Blog, 57 million Americans watch online videos daily. That’s not the interesting part. The fact that commercials was in the top five types of videos being watched by American adults is. 13% report they have downloaded or watched a video ad. I’m not American, but I’m a Canadian who has participated in this activity often. Some of the best ads I’ve seen have been sent to me through friends and colleagues, or found on blogs I follow. I in turn, have passed it on to others. This ‘viral’ behavior has given many sites and commercials cult status, while also launching careers. See Russell Peters. As the COTCB says, marketers have the dubious task of also trying to become video producers churning out hit after hit. Read more
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.