It Pays to Be a Penguin
Wednesday, August 1st, 2007 | by Rajan Sodhi |
19 Comments |

Lane Merrifield, Dave Krysko and Lance Priebe are going to Disneyland! The founders of popular kids site Club Penguin just got acquired by Disney as announced today. Check out Disney’s home page to find out happy the Magic Kingdom is about the deal. The site will now be called ‘Disney’s Club Penguin’, but will continue to operate out of Kelowna, BC, Canada. Way to go boys! Club Penguin hosts with us at PEER 1 and it’s amazing and incredibly satisfying to see another one of our clients hit the big money. Back in October 2006, startup client YouTube was acquired by Google in a billion dollar blockbuster deal.
The Club Penguin founders will receive $350 million, with an additional $350 million available to them based on the performance of the site. Lane will also become the executive vice president of The Walt Disney Internet Group (WDIG), reporting to WDIG President Steve Wadsworth. Disney plans no immediate changes to the operation or business model of Club Penguin.
The site generates revenue through subscribers and online merchandise sales, rather than the popular advertising revenue model adopted by most of today’s sites.




19 Comments
August 1st, 2007 at 11:20 pm
[...] Sodji of PEER 1 just reported that one of their clients, Club Penguin, has been acquired by Disney. This news comes after [...]
August 1st, 2007 at 11:59 pm
hmmmm…. i dunno. i have a bad feeling about this…
August 4th, 2007 at 5:43 am
“Just when I thought you couldn’t get any dumber, you go and do something like this… and totally redeem yourself!” – Dumb and Dumber
http://www.coaks.wordpress.com
August 20th, 2007 at 10:05 pm
hehe, thats a nice post and picture as well!!
June 7th, 2008 at 1:19 pm
Yay Club Penguin! I play Club Penguin!!! Do you know what my avatar is? It is a Moderator symbol in Club Penguin! Check Club Penguin out!
~0nic1 Waddle On
June 14th, 2008 at 7:27 pm
kewl i go on cp anyone wanna meet me my penguins called blushy7
June 21st, 2008 at 6:00 pm
i go on it all the time if you wanna be my friend my penguin is called amyknight7
June 30th, 2008 at 11:09 am
I go on it like every day! You should check it out! It’s so fun
July 17th, 2008 at 9:46 pm
Because Disney bought Club Penguin, they made Club Penguin add like ten thousand changes!!! and they all SUCK!!!!!!! I play it, and, other than the changes, I think it rocks. My penguin is Giants995
July 21st, 2008 at 3:46 am
Yeah Disney bought it which made CP suck a little more and now it’s all too confusing! I want the old CP pronto! Mostly everybody hates the new way! It’s just way too confusing!!
August 29th, 2008 at 2:21 pm
CLUB PENGUIN ROCKS!!!!!!!!!!
August 31st, 2008 at 7:55 am
I LOVE CLUBPENGUIN!!
September 25th, 2008 at 4:40 am
i like stick arena now
i still like clubpenguin but i play on stick arena LOTS
September 29th, 2008 at 2:06 am
i love clubpenguin!
October 9th, 2008 at 1:07 am
I luv Club Penguin!!
October 20th, 2008 at 11:19 pm
I joined club penguin about three years ago and was a member right away and it was sooooo worth it! I know some great cheats, but….. Well, I will tell you them next time.
November 14th, 2008 at 11:48 pm
I WANT THE OLD CLUB PENGUIN BACK……not the disney one!!!!!BRING THE OLD ONE BACK…..QUICK!
November 22nd, 2008 at 3:02 am
I love Club Penguin!
November 22nd, 2008 at 7:11 am
I was only a member for the start of this year and I love it.I’m a brown penguin with the brown one ponytail and I have the pink winter suit on, and I have brown shoes on. I LOVE CLUB PENGUIN!