Informative article written by Michael Fleischner at MarketingProfs on the value of designing a good landing (or jump) page, that will convert your traffic from search engines into leads and purchases. He provides seven steps to creating such a page:
- Big, Bold, Relevant Headline
- Use Visuals
- Provide Something Free
- Limited Offers
- Offer Multiple Payment Options
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.