Informative article written by Michael Fleischner at MarketingProfs on the value of designing a good landing (or jump) page, that will convert your traffic from search engines into leads and purchases. He provides seven steps to creating such a page:

1. Big, Bold, Relevant Headline
2. Use Visuals
3. Testimonials
4. Provide Something Free
5. Limited Offers
6. Offer Multiple Payment Options
7. Test

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