http://www.bigmarketingsmallbusiness.com/2007/06/18/opening-a-store-online-makes-more-dollars-and-sense/ Small business marketing tip and tools that deliver BIG results. Wed, 08 Feb 2012 00:27:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.bigmarketingsmallbusiness.com/2007/06/18/opening-a-store-online-makes-more-dollars-and-sense/comment-page-1/#comment-486 businessgolf Mon, 18 Jun 2007 23:01:55 +0000 http://bigmarketing.wordpress.com/2007/06/18/opening-a-store-online-makes-more-dollars-and-sense/#comment-486 As I can agree that moving online from the brick and mortar makes sense for established retailers, I can’t agree that moving a brick and mortar that is not cutting it offline will make it any better by moving online. Plus, many people are starting online when they need to be set up as a brick and mortar first. If for nothing else, the B&M will start the grass roots support of people who have come to the store, see that there is a real person behind the business and then support online operations if it starts. I consult a lot of the clients who are looking at some of the home base and MLM businesses as a business that they can start online. The trend today is consumer trust and the brick and mortar builds trust better and faster than an online operations. So my advice is to not move too fast online...it is better to get that customer base support and trust established by brick and mortar before going online. There are a lot of people jumping into the sea with others who are attempting to build trust online. Not too many are really making online... There is some value for going B&M first. As I can agree that moving online from the brick and mortar makes sense for established retailers, I can’t agree that moving a brick and mortar that is not cutting it offline will make it any better by moving online.
Plus, many people are starting online when they need to be set up as a brick and mortar first. If for nothing else, the B&M will start the grass roots support of people who have come to the store, see that there is a real person behind the business and then support online operations if it starts.
I consult a lot of the clients who are looking at some of the home base and MLM businesses as a business that they can start online. The trend today is consumer trust and the brick and mortar builds trust better and faster than an online operations. So my advice is to not move too fast online…it is better to get that customer base support and trust established by brick and mortar before going online. There are a lot of people jumping into the sea with others who are attempting to build trust online. Not too many are really making online… There is some value for going B&M first.

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