I’m relatively new to Facebook. Although, I was introduced to it quite a while ago through an invite from a friend to join, I didn’t do much with it because of my disappointing experience with MySpace. If you ever want to get turned off online social networking, use MySpace. Its tedious interface and functionality really made me wonder what all the hype was about. I get the fact that giving people the ability to completely customize their home page is appealing, a chance to really show off your individuality through pictures, fonts, designs, and music. It’s also damn annoying navigating through pages of self-indulgence that have very little meaning to me. Maybe I’m just not the target audience as I start pushing 35, although I saw Tom Anderson, the founder in an interview with George Stroumboulopoulos claiming that many more people over the age of 30 are joining than ever before. Go figure.
Facebook, on the other hand has been a breath of fresh air and is the model of a great social networking site. Excellent functionality, easy to use, clean interface, and witty features. Being able to tag your friends in photos is simply brilliant! And receiving updates on the people you know in well-organized RSS news feeds is pretty cool. Yesterday, I posted my Apple iMac G4 for sale in Facebook’s marketplace and have already received six inquiries. I also added a fundraiser that I’m involved in to the event’s section that anyone can view. You can also access Facebook from your phone as well as upload photos directly from it.
It will be very easy for Facebook to layer on many more features on its existing platform, so much so that it will begin to rival LinkedIn, Craigslist and other free places online to network and commerce. As the company positions itself for either going public or being acquired, they should have a few more options beyond the advertising business model to generate revenue.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.