Just got back from seeing Craig Newmark, founder of Craigslist.org. He was the guest speaker at the JFSA Innovators Luncheon this afternoon. I was amazed at just how humble and humorous he was. Definitely someone who doesn’t take himself very seriously, despite his success and profile. One example is that his official title on his business card reads “Full-Time Customer Service Representative”, and is what he prescribes to do on a day-to-day basis from his renovated ‘shack’ along with 23 employees in San Francisco. The 55 year old believes strongly in the principles of community and that most people, not all, but most are trustworthy. He brings this spirit to his site that is purposeful, functional and based on its enormous traffic, highly useful. This, despite having the most uninspiring, straight-forward design (he chalks that up to not being able to design graphics) that 12 years later has proved to be part of Craigslist’s charm. Currently, the site’s only source of revenue are job postings by employers and recruiters in seven cities, and apartment sales in the greater New York area. He has said earlier he has no interest in selling Craigslist for the fortune that awaits him. After hearing him today, I believe him.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.