Here’s a short interview with Kerry Munro, General Manager of Yahoo! Canada at the MASSIVE 2007 technology show on May 28th in Vancouver, Canada. Yahoo! has launched project Panama which is their new search marketing advertising platform. I went to their launch party a few months ago, and I have to say it’s very impressive. It has some really compelling features including the ability for you to advertise within very specific geographical areas, right down to the municipal/city level. This serves small businesses well who only cater to a local or regional market. To see other video interviews from MASSIVE 2007, click here.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.