Want your business to get more noticed? Then stop trying to be the star of the show. Instead, make your customers the focus. In B2B, your objective is not selling widgets to consumers, but enabling your customers to be more successful with their business by using your services. So, what better way of marketing yourself than to demonstrate how your customers have become more successful using you. Case studies, customer profiles, customer-contributed content, and customer-focused ad campaigns are just some of the ways to leverage your base and give them added profile, thus increasing your profile and becoming a more valuable provider to them. We all agree that word-of-mouth is still the most powerful marketing medium – hands down. Nobody wants to hear how great you think you are, but many are willing to listen to your customers tell them that. So, give them reason to talk – become their hero, not the star. Let them take that role.
Many are craving added attention and profile, but simply can’t afford it – their is value and opportunity in that – so get moving and make it happen. New prospects will take notice when shopping around. You’ll be seen as more customer-centric and focused on their success as oppose to just your own. They will also see the greater value of dealing with you, knowing that you’ll provide them with greater profile through your customer-focused marketing endeavors. You can start by doing one simple addition to your website. Create a landing page dedicated only to profiling your customers with a link to the page appearing on your home page. Include their picture, business name and logo, product/service description, and links back to their web site. What do you think the first thing your customer will do when they see their profile on this page? They’ll send it to their peers, friends, staff, mom and dad. They’ll likely add a link back to this page from their site (an added bonus which increases your search engine optimization efforts). All of a sudden, this simple addition has brought you added traffic, exposure and a happy customer for all of $0.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.