Starting an e-business (i.e. a business based entirely upon a website) is not as simple as many people think. The notion that you can come up with an idea, create the website and then sit back and count the cash is, in my experience, pervasive, and yet nothing could be further from the truth.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.