You don’t often meet startup CEOs who introduce their new company’s focus with the self-effacing phrase “It’s an area that isn’t very sexy.” Instead they tell you, whether it’s true or not, that they’re about to change the world.
But Nick Grouf isn’t a guy who’s full of the standard startup braggadocio – though he ought to be. With two previous startups, Grouf and his partner, David Waxman, were pioneers of the Web 1.0 generation and made millions along the way. Now the two of them are at it again, this time attempting to revolutionize the television advertising business.
Maybe that doesn’t get some folks all hot and bothered, but it sounds pretty sexy to me. Read more
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.