Excellent post on Seeds of Growth which refers to an article in BusinessWeek about Chipotle’s success without the use of traditional advertising as it’s counterparts McDonald’s and Taco Bell. They have enjoyed explosive revenue and share growth, largely by focusing on creating word-of-mouth or buzz, and less on throwing money at advertising. How did Chipotle get people talking? Gave away FREE burritos, of course. Nothing better than getting people to sample the goods – if the goods are great – to get them talking.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.