The best e-newsletters share many of the same qualities as a good blog. It may seem strange to be comparing an e-newsletter with a blog. But when you think about it, it’s not so strange at all. Just think back to the days before blogs existed. It wasn’t so long ago.
We didn’t go to Web sites for the latest information and opinions, because in those days most sites tended to be too static. If we wanted to know what was new, important, and interesting, we turned to newsletters. Here are four ways that good newsletters share the same qualities as blogs.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.