Comments on: Create Better Sales Collaterals http://www.bigmarketingsmallbusiness.com/2007/01/24/create-better-sales-collaterals/ Small business marketing tip and tools that deliver BIG results. Wed, 08 Feb 2012 00:27:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Easton http://www.bigmarketingsmallbusiness.com/2007/01/24/create-better-sales-collaterals/comment-page-1/#comment-327 John Easton Tue, 30 Jan 2007 03:35:03 +0000 http://bigmarketing.wordpress.com/2007/01/24/create-better-sales-collaterals/#comment-327 Good post...I would also throw in that business owners should consider a mix of media. Print is still important but people like video and multimedia. If you leverage the web as a delivery platform, the cost/use decreases with every view of the media. Give people the right information at the right time and in their format of choice. Just my thoughts. Regards, John Easton Good post…I would also throw in that business owners should consider a mix of media. Print is still important but people like video and multimedia. If you leverage the web as a delivery platform, the cost/use decreases with every view of the media.

Give people the right information at the right time and in their format of choice. Just my thoughts.

Regards,

John Easton

]]> By: Chris Hoskin http://www.bigmarketingsmallbusiness.com/2007/01/24/create-better-sales-collaterals/comment-page-1/#comment-326 Chris Hoskin Thu, 25 Jan 2007 22:15:24 +0000 http://bigmarketing.wordpress.com/2007/01/24/create-better-sales-collaterals/#comment-326 Great Post. I've found that the marketing teams I've worked with have originally tended to involve sales folk at the wrong end of the process, the end. Checking, verifying, proof-reading. Of course the best thing is to involve sales folk at the front end of the process - at the concept, ideas stage. The result? Agreement in direction, buy-in, clarity. And off course freedom to execute. chris @rawstylus.wordpress.com Great Post.

I’ve found that the marketing teams I’ve worked with have originally tended to involve sales folk at the wrong end of the process, the end. Checking, verifying, proof-reading.

Of course the best thing is to involve sales folk at the front end of the process – at the concept, ideas stage.

The result? Agreement in direction, buy-in, clarity. And off course freedom to execute.

chris @rawstylus.wordpress.com

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