I’ve been sick as a dog for the last four days fighting a nasty cold and fever. There doesn’t seem to be anything I can do to stop coughing, short of visiting the doctor and getting some antibiotics, which I don’t want to. I’ve been resting over these past few days, nursing back to health with over-the-counter meds and lozenges. It’s amazing when you read the packaging on these meds, you think you’ll rid of your cold in no time. Yeah right. After this latest bout with bacteria, I’m convinced many of these meds are a sham. And don’t get me started on lozenges. Fisherman’s Friends, Halls, and Chloraseptic – the “#1 doctor and pharmacist recommended”, did nothing to relieve my sore throat. In fact, they irritated it more. Come to think of it, lozenges only seem to work when I’m not sick… as a breath mint. And yet these products claim to relieve your throat. I’m not sure who’s throat, but it ain’t mine. Benylin and Robitussin may as well be snake oil. Neither did anything to stop or even slow down my coughing fits. The only over-the-counter product I found that provided some relief was DayQuil and NyQuil. Other than that, it was the usual home remedies of gargling with salt water, eating chicken noodle soup, and drinking orange juice. Maybe I should package and sell these three products together as a home remedy kit right next to the aisle full of useless tablets and liquids. I’ll market it as the “#1 sick person recommended”.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.