Alison Davis at Marketingprofs.com offers up common pitfalls that every business owner and marketer should avoid when communicating key messages in marketing campaigns. Know your audience, speak their language, and make it about them is a great start. Read more
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.