I saw an excellent documentary over the weekend called Bombay Calling. It’s about the outsourcing of telemarketing by western-based companies to call centers in India. The documentary focuses on a team of young Indians working at a large call center called “Epicenter” and chronicles their successes and failures in pitching and selling telephone services to British Telecom (BT) customers in the UK. The documentary is a rare glimpse at the change that is happening in India and how truly global business has become. It also gives us a taste of the impact it is having on young Indian graduates with various professional degrees switching over to a career as a telemarketing agent where they can make much more money faster. The average Indian per capita makes the equivalent of $50/mo; a telemarketing agent averages $225/mo. The late night hours and better money also leads to some healthy partying and relationships, which has many Indian parents thinking it’s changing India… and not for the better. Great documentary that is absolutely hilarious a times. Many of the telemarketers go by western aliases while on the phone, work on managing their accents, and have funny desertions of the prospects they talk to. One telemarketer who has never been to the US, makes calls to the region daily. From his experience, he notes a dramatic difference between people from different states. He describes people from Missouri as “very nice”, while people from New York as “polished”, and people from Texas as, well “robust”. It’s available for rental. Check it out.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.