Killer Web Content: Make the Sale, Deliver the Service, Build the Brand

Thursday, December 7th, 2006 | by Rajan Sodhi | 1 Comment |

Gerry McGovern at MarketingProfs.com writes:

A small percentage of Web content really makes a difference. It makes the sale, delivers the service, and builds the brand. This is the killer Web content. It probably represents less than 10% of content published on the Web, because—let’s face it—most content just gets in the way.

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1 Comment

Filed under Marketing Strategy, Small Business Branding, Small Business Web Marketing

1 Comment

businessgolf
December 7th, 2006 at 11:11 pm

Yes, what I hope will be part of the Web 2.0 movement will be to go for less and say more on a web-site. Naturally, getting rid of the flashy ads and the advertisement all together will help, but the need to discontinue going on and on for the sake of filling space should not be.

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