Brian Brown on Work.com provides a guide on how to use blogging as an effective way of marketing your business and staying in touch with your customers. The transparent nature of blogging allows you to connect, communicate and inform your current and potential customers in a way you just can’t through glossy brochures and slick corporate web sites. A blog can be a very nice compliment to your current marketing mix and costs virtually nothing to start up – just a change in a mindset from trying to be the keeper and protector of information to the sharer of it.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.