The “Elevator Pitch” – that short, concise message of what your business does extraordinary, and that can be summarized in 15-30 seconds when called upon. It’s another form of delivering your value proposition, what your business does so well that it’s hard for someone to ignore it. You can read more about putting together your elevator pitch here:
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.