Will Reynolds in MarketingProfs.com writes about how companies like Nike – the keyword “Nike” alone generates over 2.5 million searches in just a month, not including long tail terms like “Nike football cleats” or “Nike sports bra” – can be more effective with their SEO strategies. Reynolds points out how Nike misses out on capitalizing on the long tail search items (Long Tail theory defined) and spends too much time on developing stunning flash sites, with no alternatives that are SEO-friendly. As well, keyword searches like Nike shoe model “Air Max” do not go directly to a landing page for the product – instead takes the user to the overly general home page.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.