At Knowthis.com, they tested over a 30 day period the sales conversion rates achieved by emailing out to a rented email list against natural search traffic and paid search traffic. The email list significantly outperformed the other marketing channels with a 5.60% conversion rate, followed by natural search at 2.71%. Of course, the quality of the rented list has a major impact on achieving such results or better, but it does show that email marketing is not yet a dead channel despite the level of spam we see today. Just ensure you engage in permission-based marketing practices when engaging in this form of marketing, otherwise it will be considered spamming. You can read more of details of their findings here.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.