Desktop technology and electronic options offer so many high-quality and affordable ways to showcase your business that choices for building a contemporary media kit are downright dizzying.
You must decide what’s appropriate in graphics and style, print and digital media, messaging and content. You must figure out how to position the company in one compact package that meets the varying needs of press, stakeholders, investors, suppliers, customers and more. To help sort it out, here’s step-by-step advice from veteran public relations and marketing gurus that will guide you in developing a relevant, up-to-speed media kit.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.