It’s amazing how quickly things change on the net. Yahoo! the once maverick symbol of Internet supremacy, is now playing catch up to Google. And they are WAY behind. Yahoo! has been amazingly slow to leverage their audience and provide innovations like highly customizable home pages as Netvibes.com or super secure email like Google’s Gmail. Now they’ve completely missed the boat with Web 2.0, watching the No.1 search engine gobble up the No.1 online video site. What gives? I know there are on and off again talks about Yahoo! acquiring Facebook.com, but this can be seen as a simple “me-too” move to keep up with the Joneses… or the Googles. Watch Yahoo!’s advertising revenues get eroded in quick order by Google and Myspace.com.
Yahoo! has quickly lost its lustre and rightfully so. I have a Yahoo! email account – have had it from almost the time they first came online. Only recently have they introduced a beta version that provides some improved flexibility in managing my mail. I still get spammed to death. And I’ve never cared for their myYahoo start page. Switching to Gmail seems to be the thing to do and I know I’m not alone. I’ve already replaced my start page with Netvibes. I stopped using Yahoo!’s search engine years ago. Once I phase out my @yahoo email account, I won’t have much more to Yahoo! about.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.