- Track the buying habits of your customers
- Detect trends so that you can tweak your products or services accordingly
- Decrease sales and marketing costs
- Increase customer retention
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.