This is one of the best examples of a viral ad campaign I’ve seen. It is the Norelco Bodygroom by Philips. Absolutely hysterical! If you have not seen it, see it now. The creative types at Philips probably couldn’t have gotten this on to televsion, but is absolutely ideal for the Internet. I’m sure it has spread across the net like wildfire a few times over, as it has all the components to make it a perfect viral ad campaign – irreverent, risky, memorable, and hilarious. You can view the Norelco Bodygroom here at shaveeverywhere.com. Enjoy!
If you know of other good viral ad campaigns, please comment on them here.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.