Smirnoff's "Tea Partay": All Eyes on Viral Video

Monday, October 2nd, 2006 | by Rajan Sodhi | 2 Comments |

Tea Partay Andrew Hampp writes about how the magic number for traditional ad campaigns was to generate millions of dollars in retail sales. Today, it’s generating 1 million views on YouTube. Smirnoff’s comical and clever “Tea Partay” garnered 1.3 million views in just two months on YouTube.

2 Comments

Filed under Small Business Branding, Viral Marketing

2 Comments

Ed Kohler
October 3rd, 2006 at 8:34 pm

Smirnoff really went about this the right way. They clearly understand what YouTube is all about, and created a video that’s a winner with that audience. Very cool.
businessgolf
October 4th, 2006 at 12:19 am

This has taken Target Marketing to a New High… no pun intended.

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