Andrew Hampp writes about how the magic number for traditional ad campaigns was to generate millions of dollars in retail sales. Today, it’s generating 1 million views on YouTube. Smirnoff’s comical and clever “Tea Partay” garnered 1.3 million views in just two months on YouTube.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.