William Arruda provides his 10 Cs of Branding in helping to build a strong brand where you can charge premium pricing, ride economic highs and lows, attract good staff, and grow your business. Although he refers to 10, he seems to be missing one because I only see 9. Nevertheless, the list is good:

1. Competent
2. Credible
3. Clear
4. Compelling
5. Consistent
6. Constant
7. Connected
8. Committed
9. Current

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