http://www.bigmarketingsmallbusiness.com/2006/09/25/seo-as-effective-as-paid-search-study-says/ Common and uncommon marketing ideas that help small businesses connect BIG with their customers. Wed, 01 Sep 2010 20:34:24 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.bigmarketingsmallbusiness.com/2006/09/25/seo-as-effective-as-paid-search-study-says/comment-page-1/#comment-26 orange county seo companies Thu, 12 Apr 2007 08:43:44 +0000 http://bigmarketing.wordpress.com/2006/09/25/seo-as-effective-as-paid-search-study-says/#comment-26 Decide whether you want to moderate comments or let them post right away, whether you want trackbacks/pingbacks and notify weblogs. This is all pretty self-explanatory but if you’re unsure exactly what how trackbacks and pingbacks work, Lorelle has the answer written in non-techno babble. In a shell of some nut, you don’t have to actually do anything. Decide whether you want to moderate comments or let them post right away, whether you want trackbacks/pingbacks and notify weblogs. This is all pretty self-explanatory but if you’re unsure exactly what how trackbacks and pingbacks work, Lorelle has the answer written in non-techno babble. In a shell of some nut, you don’t have to actually do anything.

]]> http://www.bigmarketingsmallbusiness.com/2006/09/25/seo-as-effective-as-paid-search-study-says/comment-page-1/#comment-25 HitTail.com Reveals Hidden Keyword Gems in the Long Tail of Natural Searches « BIG marketing for small business Thu, 19 Oct 2006 00:27:10 +0000 http://bigmarketing.wordpress.com/2006/09/25/seo-as-effective-as-paid-search-study-says/#comment-25 [...] HitTail.com measures all keywords used to find your site, and provides you in real-time with your top 10 keywords, along with the Long Tail of less popular keywords. These less popular keywords are than provided as suggestions for you to decide whether or not you want to write about on your web site. I like this service and truly believe the best searches are the natural ones, not paid. It’s easy to blow your brains spending money on adwords. But, as in a recent study I blogged about (refer to SEO as Effective as Paid Search, Study Says), natural searches proved to be at least as effective if not more effective than paid searches. I highly recommend you begin using HitTail.com while it’s still free. [...] [...] HitTail.com measures all keywords used to find your site, and provides you in real-time with your top 10 keywords, along with the Long Tail of less popular keywords. These less popular keywords are than provided as suggestions for you to decide whether or not you want to write about on your web site. I like this service and truly believe the best searches are the natural ones, not paid. It’s easy to blow your brains spending money on adwords. But, as in a recent study I blogged about (refer to SEO as Effective as Paid Search, Study Says), natural searches proved to be at least as effective if not more effective than paid searches. I highly recommend you begin using HitTail.com while it’s still free. [...]

]]> http://www.bigmarketingsmallbusiness.com/2006/09/25/seo-as-effective-as-paid-search-study-says/comment-page-1/#comment-24 SEO for Dummies - Demystifying Optimization « BIG marketing for small business Tue, 26 Sep 2006 19:42:59 +0000 http://bigmarketing.wordpress.com/2006/09/25/seo-as-effective-as-paid-search-study-says/#comment-24 [...] Search Engine Optimization (SEO) is so often kicked around and many times misunderstood. Business people and marketers actively using the web as a source for promoting their products knows of it, but not all are sure how to “optimize” their site. Now I’m no SEO guru, but I’ve had a bit of experience working with SEO programs and have attended a few conferences on the topic, including the recent AdTech show in San Francisco which I found invaluable. The common question is, “How the hell do I get my site to rank high on Google?” Ranking high on Google means having your site appear on the first page when a user on the net types a keyword relative to your business. This is referred to as a “natural” search, as oppose to a “paid” search where you pay Google for your text ad to appear each time your choosen keyword is typed in. A recent study that I blogged about (refer to SEO As Effective as Paid Search, Study Says) found that natural searches were just as effective in generating lead traffic as paid searches. To me, this further underlines the importance of adopting SEO practices. [...] [...] Search Engine Optimization (SEO) is so often kicked around and many times misunderstood. Business people and marketers actively using the web as a source for promoting their products knows of it, but not all are sure how to “optimize” their site. Now I’m no SEO guru, but I’ve had a bit of experience working with SEO programs and have attended a few conferences on the topic, including the recent AdTech show in San Francisco which I found invaluable. The common question is, “How the hell do I get my site to rank high on Google?” Ranking high on Google means having your site appear on the first page when a user on the net types a keyword relative to your business. This is referred to as a “natural” search, as oppose to a “paid” search where you pay Google for your text ad to appear each time your choosen keyword is typed in. A recent study that I blogged about (refer to SEO As Effective as Paid Search, Study Says) found that natural searches were just as effective in generating lead traffic as paid searches. To me, this further underlines the importance of adopting SEO practices. [...]

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