http://www.bigmarketingsmallbusiness.com/2006/09/18/think-different-my-favorite-ad-campaign/ Common and uncommon marketing ideas that help small businesses connect BIG with their customers. Wed, 01 Sep 2010 20:34:24 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.bigmarketingsmallbusiness.com/2006/09/18/think-different-my-favorite-ad-campaign/comment-page-1/#comment-22 prasanta kumar lenka Tue, 19 Dec 2006 18:37:56 +0000 http://bigmarketing.wordpress.com/2006/09/18/think-different-my-favorite-ad-campaign/#comment-22 "think different "is a very good add.it adds value to the product.it also touch the heart of the consumer.add tell something different from others. “think different “is a very good add.it adds value to the product.it also touch the heart of the consumer.add tell something different from others.

]]> http://www.bigmarketingsmallbusiness.com/2006/09/18/think-different-my-favorite-ad-campaign/comment-page-1/#comment-21 iPod In-Ear Headphones Don’t Stick In My Ears « BIG marketing for small business Mon, 23 Oct 2006 21:36:48 +0000 http://bigmarketing.wordpress.com/2006/09/18/think-different-my-favorite-ad-campaign/#comment-21 [...] I will readily admit I am a big Apple fan. Love their computers, love their products, love their ads. Most times, can’t get enough. I have a year old iPod Nano and the ear buds that come with them have started to go. No problem, I’ve been waiting for that so I could have a reason to get those cool looking, iPod In-Ear Headphones which on the Apple site describes them as having “great sound quality and bass response, and come with three different sized caps to ensure the headphones fit comfortably and securely in your ear.” Sounds good to me. Yesterday, visited Future Shop, picked up my new headphones, and headed home - I couldn’t wait to test them out. Turns out, the best part of buying them was tearing away the cellophane wrap. Everything went downhill from there. I stuck the things in my ear and they fell out. It comes with soft ear end pieces in three sizes (S,M,L), so I tried them all. They still fell out. Turned the box cover over to make sure it was made by Apple - it was. Are my ears that deformed? Or is this just not a very well thought-out product? Not impressed. After returning to the Apple site to read up more on the In-Ear headphones to see if there were any other options or if I was just sticking it in my ear wrong, came across a whole bunch of customer reviews describing the same problem. I know, I should have read them first, but hey, this is Apple, right? Today I’ll have to head back to return them. I can just see what my conversation with the customer sevice desk will be like: [...] [...] I will readily admit I am a big Apple fan. Love their computers, love their products, love their ads. Most times, can’t get enough. I have a year old iPod Nano and the ear buds that come with them have started to go. No problem, I’ve been waiting for that so I could have a reason to get those cool looking, iPod In-Ear Headphones which on the Apple site describes them as having “great sound quality and bass response, and come with three different sized caps to ensure the headphones fit comfortably and securely in your ear.” Sounds good to me. Yesterday, visited Future Shop, picked up my new headphones, and headed home – I couldn’t wait to test them out. Turns out, the best part of buying them was tearing away the cellophane wrap. Everything went downhill from there. I stuck the things in my ear and they fell out. It comes with soft ear end pieces in three sizes (S,M,L), so I tried them all. They still fell out. Turned the box cover over to make sure it was made by Apple – it was. Are my ears that deformed? Or is this just not a very well thought-out product? Not impressed. After returning to the Apple site to read up more on the In-Ear headphones to see if there were any other options or if I was just sticking it in my ear wrong, came across a whole bunch of customer reviews describing the same problem. I know, I should have read them first, but hey, this is Apple, right? Today I’ll have to head back to return them. I can just see what my conversation with the customer sevice desk will be like: [...]

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