Think Different – My Favorite Ad Campaign
Monday, September 18th, 2006 | by Rajan Sodhi | 
2 Comments |
Apple’s “Think Different” campaign is still my favorite and most memorable. I remember the first time I saw it was in a movie theater during the trailers. It was the one featuring Muhammad Ali. It was a captivating black-and-white montage of this legend who changed the sport of boxing forever. The documentary-style commercial built up to the final grammatically incorrect punch line “Think Different.” It gave me goosebumps. It still does. The campaign features others like Gandhi, Einstein, and Rosa Parks who have challenged convention with radical thinking and action that have deeply changed the world forever. Leveraging the powerful feelings associated with these people and applying them to the Apple brand was ingenious and stills stand in my books as the best campaign of all time.
2 Comments
October 23rd, 2006 at 9:36 pm
[...] I will readily admit I am a big Apple fan. Love their computers, love their products, love their ads. Most times, can’t get enough. I have a year old iPod Nano and the ear buds that come with them have started to go. No problem, I’ve been waiting for that so I could have a reason to get those cool looking, iPod In-Ear Headphones which on the Apple site describes them as having “great sound quality and bass response, and come with three different sized caps to ensure the headphones fit comfortably and securely in your ear.” Sounds good to me. Yesterday, visited Future Shop, picked up my new headphones, and headed home – I couldn’t wait to test them out. Turns out, the best part of buying them was tearing away the cellophane wrap. Everything went downhill from there. I stuck the things in my ear and they fell out. It comes with soft ear end pieces in three sizes (S,M,L), so I tried them all. They still fell out. Turned the box cover over to make sure it was made by Apple – it was. Are my ears that deformed? Or is this just not a very well thought-out product? Not impressed. After returning to the Apple site to read up more on the In-Ear headphones to see if there were any other options or if I was just sticking it in my ear wrong, came across a whole bunch of customer reviews describing the same problem. I know, I should have read them first, but hey, this is Apple, right? Today I’ll have to head back to return them. I can just see what my conversation with the customer sevice desk will be like: [...]
December 19th, 2006 at 6:37 pm
“think different “is a very good add.it adds value to the product.it also touch the heart of the consumer.add tell something different from others.
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