“Technology giant Cisco Systems is planning a new re-branding campaign complete with a new logo and new advertisements targeted at consumers.” “I’m no marketing wizard; I’m just a reporter. But it seems that Cisco’s re-branding efforts might be more about massaging executives’ egos than actually selling new products to consumers.”
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.