Technology Giant Cisco to Re-brand Itself

Friday, September 15th, 2006 | by Rajan Sodhi | No Comments |

“Technology giant Cisco Systems is planning a new re-branding campaign complete with a new logo and new advertisements targeted at consumers.” “I’m no marketing wizard; I’m just a reporter. But it seems that Cisco’s re-branding efforts might be more about massaging executives’ egos than actually selling new products to consumers.”

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