David Armano on Marketingprofs.com shares his insight on how design helps develop passionate users in the new “experience economy” where businesses must deliver a brand experience that is desired and differentiated. But in order to design for passionate users, designers must be compassionate in their approach. Parking one’s ego is the first step. David provides four other practical steps to becoming a compassionate designer.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.